GlobalNet Real Estate Nairobi — Built by Mjini Digital

GlobalNet Real Estate, a fast-growing property company based in Nairobi, Kenya, partnered with Mjini Digital to build a high-performance, SEO-optimized, and conversion-driven website that could handle massive traffic, deliver instant load speeds, and dominate search rankings for real estate keywords across Kenya and East Africa.

The goal was clear: create a fast, modern, AI-ready real estate platform that connects property buyers, sellers, and renters seamlessly — and performs exceptionally across both desktop and mobile.

⚙️ Services Provided by Mjini Digital | Website Developers in Nairobi

Website Design (UX/UI) — Clean, modern, and conversion-optimized real estate design.

Full-Stack Development — Built with speed, scalability, and long-term growth in mind.

Search Engine Optimization (SEO) — Keyword strategy, structured data, and ranking optimization.

AI Integrations — Smart property recommendations and lead capture.

Analytics & Marketing Setup — Visitor tracking, conversion funnels, and Google Search Console optimization.

💻 Tech Stack Used

Next.js 14 – Lightning-fast, SEO-friendly, and server-rendered pages for maximum Google visibility.

Payload CMS – Headless CMS allowing GlobalNet’s team to manage listings, agents, and leads easily.

Tailwind CSS + ShadCN/UI – Sleek, responsive design system for clean, lightweight UI.

Neon PostgreSQL Database – Modern serverless database ensuring speed, security, and scalability.

Cloudinary – Optimized image and video delivery, vital for high-quality property visuals.

OpenAI Integration – Intelligent chatbot and AI-driven property suggestions for better engagement.

🏠 What We Built

✅ A modern, responsive real estate platform that loads in under 1.2 seconds on both mobile and desktop.

✅ A Powerful CMS Dashboard that lets GlobalNet manage property listings, agents, and user inquiries with zero coding.

✅ SEO-optimized property pages for every location and type (apartments, villas, offices, land).

✅ AI-powered search & recommendation system that helps users find properties faster.

✅ Integrated contact forms and WhatsApp API for instant lead generation.

✅ Automated sitemap and structured schema to improve Google crawl efficiency and ranking.

🔍 The Process

1. Research & Discovery

We analyzed over 500 top-performing real estate websites globally and locally, identified keyword gaps such as “houses for sale in Nairobi,” “apartments for rent in Westlands,” and “real estate agents in Kenya,” and structured the site around those search intents.

2. Design Phase

Our UI/UX team created a visually rich yet minimalistic layout that emphasizes property visuals, quick filters, and easy navigation — ensuring a high conversion rate from visitors to inquiries.

3. Development

Built on Next.js 14 for ultimate speed, with server-side rendering (SSR) and static generation (SSG) to dominate search rankings. Payload CMS powers easy backend management for properties, agents, and blogs.

4. AI & Automation

We integrated OpenAI’s API to assist users through smart chat recommendations and used AI tools for automatic property descriptions and SEO meta optimization.

5. SEO Implementation

On-page SEO with rich metadata, OpenGraph, and Schema.org.

Advanced image compression via Cloudinary.

Real estate-specific keyword mapping across 200+ pages.

Google Search Console and Analytics integration for data-driven marketing.

📊 Results

Load Speed: 1.2 seconds average (desktop + mobile).

Lighthouse Performance Score: 99/100.

Average Monthly Visitors: 1.8 million+ across Kenya and East Africa.

Rankings:

Top 10 for “real estate in Nairobi”

#2 for “apartments for rent in Nairobi”

#1 for “buy house in Kenya online”

Conversion Rate: Increased by 67% in the first quarter after launch.

Bounce Rate: Dropped by 43% due to faster loading and improved UX.

🌐 Why It Matters

The Kenyan real estate market is shifting online fast.

Over 80% of property buyers in Kenya search online before contacting an agent.

Mobile searches for “houses for sale near me” grew by 200% in the last two years.

A fast, SEO-optimized website ensures your listings appear first — where buyers are searching.

GlobalNet.co.ke is now among the top-performing real estate websites in Kenya, with millions of annual visitors and unmatched search visibility.

🧠 Why Our Tech Made a Difference

Next.js 14 → Delivers blazing-fast SEO performance and top Google rankings.

Payload CMS → Complete admin control over listings, agents, and content.

Cloudinary → Guarantees high-quality visuals without slowing load times.

AI Integrations → Improve user engagement, reduce bounce, and drive smarter leads.

Tailwind + ShadCN → Lightweight yet luxurious design aesthetic.

💰 Cost

The complete GlobalNet Real Estate website, including full design, CMS, AI, and SEO, was delivered for KES 95,000.

This included domain setup, Google indexing, and initial SEO strategy implementation.

❓ Frequently Asked Questions (FAQs)

1. How much does a real estate website cost in Kenya?

Custom-built real estate websites range from KES 60,000 to KES 200,000, depending on features like AI, CMS, and SEO. The GlobalNet project cost KES 95,000 fully inclusive.

2. Why should real estate businesses invest in SEO?

SEO helps your listings rank on Google — bringing organic traffic and qualified leads daily without paying for ads.

3. What’s the average ROI of a real estate website in Kenya?

With strong SEO, companies like GlobalNet see a 5–10× return within the first 6 months through organic lead conversions.

4. Do websites really bring real estate clients?

Yes! Over 80% of property buyers in Kenya search online before calling an agent. A fast, SEO-optimized website is your 24/7 salesperson.

5. How long does it take to build a real estate website?

Most full-stack real estate projects take 3–5 weeks to launch.

6. Does Mjini Digital handle hosting and support?

Yes. We provide free hosting for the first year, plus SEO tracking and regular performance monitoring.

7. Can I edit my listings myself?

Absolutely. The Payload CMS dashboard lets you add, remove, or update listings instantly — no coding needed.

🚀 Final Thoughts

GlobalNet.co.ke stands as one of Kenya’s fastest and most SEO-optimized real estate websites, designed to convert visitors into property buyers.

At Mjini Digital, we don’t just build websites — we build high-performance digital platforms that rank, attract, and sell.

Whether you’re in real estate, logistics, or hospitality, our combination of Next.js, Payload CMS, Tailwind, and AI ensures your brand leads the market.

If you want to dominate Kenya’s digital real estate space — just like GlobalNet — let’s build your next-gen platform today.